![]() Now if you want to target census demographics like age range, or household income to potential customers, then EDDM may not be the best way for you. So give yourself plenty of time to market yourself and you will do so in a more affordable way. ![]() ![]() Average delivery times fall between 7-10 days from the time it is delivered to the post office. Keep in mind if you need something delivered quickly EDDM is not the best option for you. For example if you were a landscaping company, you wouldn’t want to target an area of townhouses or apartments as chances are they wouldn’t need that type of service. Like every other marketing campaign a company does, always do your research and make sure that the neighborhood chosen would be beneficial to the promotion one does. You can also mail oversize pieces and have the Post Office deliver them at a low price. They wouldn’t need to purchase a mailing list which in the long run will save a substantial amount of money. For example, a local business such as a grocery store, a real estate agent, or restaurant can saturate 100% of their trade area at a relatively low cost. ![]() It is a great way for any business to saturate everybody in a neighborhood one wants to target. For these types of saturation mailings, the Post Office delivers your promotion to every door in selected Carrier Routes without the need for a name, address or demographic. One profitable way is EDDM or Direct mail, what is the difference you ask? Which one will work for you?Įvery Door Direct Mail (EDDM) is a bulk mailing option offered by the Post Office as a less expensive way to saturate a given geographic area with direct mail. Like most things, you should always have multiple ways you market your product or service. ![]()
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